Breathe New Life into Old Content: Strategies for Repurposing
Recycle your content! Reading this you may wonder why? Well, we believe you’ve written a lot and to get more benefit from all these efforts you can reuse and transform existing content into new formats. This way you breathe new life into short texts or long articles and reach a wider audience. Sounds good, right?
Repurposing your content is an effective strategic approach that means taking already created content and adapting it to make fresh, new content for various social media platforms as well as websites. The main purpose of repurposing the existing content is to maximize its value and profit by presenting it to your target audience in a new way. That also helps to reach a wider audience. Now let’s cast a glance at how you can do it in a few simple steps!
- Audit your articles, posts, and even videos. It’s essential to find refresh-worthy or outdated content. It is more useful to make systematic reviews of all the existing material to see how relevant it is, if performance metrics are the level you want, if it needs SEO optimization, whether it meets your audience’s needs and interests.
- Renew already written texts. Add some new information, include recent statistics, expert quotes, refresh the media like pictures or videos. Don’t forget to review keywords: substitute the outdated ones with new ones or simply add relevant keywords.
- Turn your text content into videos like reels, shorts, or some longer clips. Why do you need this? The reason is that nowadays people prefer videos to any other type of content, and that’s pretty explicable. Videos are an interactive and entertaining way to learn something new or just relax watching some funny clips. Try to adapt your content to video format and see the growing number of your account’s views.
- Rewrite your post and articles. Have a look at your articles’ titles and tweak them to make them more catchy. Review all the links you have in your material. Change the ones that don’t exist any more or add some new links that can give you new readers.
- Make a podcast from your article or blog. This way you not only present old information in a new light but add some new facts, data, and opinions. People will hear a real voice that helps to build trust by giving them a feeling of real communication.
Now you know how to reach a wider audience and boost your business’s online presence. In case your account has not so many followers so far it can be invisible for search engines and not so many users can discover your social media. No worries! We have a handy solution for you. There’s a platform created to deliver new subscribers, likes, shares, and views across various social media. Yes, we talk about Subscriberz.com. And these are the pros of using this website:
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