Creating a Content Calendar That Drives Results

Having a well-organized content calendar ensures a regular flow of your business’s content that keeps your audience engaged and gives prominent results. This is an effective way to plan what and when you post, who you collaborate with, and have everything at hand wherever you work. Keep reading our guide and learn to create a content calendar that drives results.

Let’s see what a content calendar for your brand’s social media should include:

• date and time when you post it;
• social media platform (in case you post the same content across several social media, plan thoroughly the schedule, so your followers could see different content on the same day);
• post format, for example, reels, stories, YouTube shorts, or photos;
• visual: an image, a gif, or a video;
• hashtags (choose only relevant hashtag to attract the target audience;
• location tag (it helps to reach customers from the needed area).

Seems both easy and effective, so why not employ it?

It’s time to find out how to create a content calendar step-by-step.  

1. Start with the goals you set. It’s vital to clearly understand why you post. Moreover, your social media goals should align with marketing goals of your company. So answer these few questions: What results do I want to achieve? How does a brand’s social media fit the present marketing strategy? What metrics will I employ to measure the effectiveness? 
2. Decide on the formats of your social media content. We’d advise to use all the possible formats: a single photo, carousel posts, reels, stories, polls, live videos. They include images, gifs, videos, short posts, longer articles, and reposts. Such diversity helps to attract more non-followers and keep current followers engaged.  
3. Establish how frequently you will post. First, it helps the smart algorithms assist you in your brand’s promotion. Second, your audience will get used to the time you post and will react more actively. So your publishing schedule is determined by your business goals, resources you can use, and audience engagement patterns you expect to have.
4. Then plan the variety of content. It’s one more key to keep your audience engaged. So mix educational content (tips, tutorials, etc.), entertaining content (trendy memes and fun facts), user-generated content (repost stories, posts and videos your customers tag you in), promotional content (showcase your services and goods in an attractive and engaging way).  
5. Plan some time to respond to comments, reply to messages and also like and share their posts and videos (the relevant to your business). We’d recommend doing it every day. Let it be 15 – 30 minutes, but your audience will feel your brand’s constant presence.  
6. Set time limits to analyze the effectiveness of the current content posting schedule. This will help you improve it and adapt to any changes to make your social media accounts  more effective.
7. Determine if you need to collaborate with some other brands and bloggers and what time is the best for it. Since it may be not that easy to find a suitable time for both parts, try to plan it ahead.

Now you know how to plan your posts and videos and create an effective content calendar that drives results. In case your social media accounts need boosting, employ some services that will bring you noticeable results by giving you new followers, likes, shares, etc. Employ Streamoz.com whenever you need to grow your Twitch account. A wide choice of Twitch-growth services enables streamers to skyrocket their popularity on the platform. The platform will attract over a hundred million monthly visitors. Streamoz.com has a useful solution to grow your channel with followers, visitors, and live-stream views for your channel as well as video clips. Start promoting your Twitch account right away.